Symrise is expanding its backward integration in vanilla
Company has signed agreement to acquire the remaining shares of
Paris/Madagascar-based Aromatics S.A.S.
Paris/Holzminden, September 2007 - Symrise GmbH & Co. KG, of
Holzminden, Germany, one of the world's leading manufacturers of
flavors and fragrances, is continuing to expand its international
business activities in the sector of natural raw materials and
extracts. In 2006, Symrise acquired a minority interest in
France-based Aromatics S.A.S., a well-established supplier of natural
raw materials like vanilla, cocoa, coffee, botanical extracts and
seafood with facilities in Paris, Grasse and on Madagascar. After one
year of partnership Symrise now will acquire the remaining shares of
the company and own 100% of the Aromatics assets.
"This backward integration in the field of vanilla has successfully
proven that it translates into first-class raw materials and a secure
supply chain, as well as reliability and traceability for our
customers," said Heinrich Schaper, President Flavor & Nutrition EAME
(Europe, Africa, Middle East) at Symrise.
Aromatics was founded in 1999 by Michel de Franssu. The acquisition
is the latest step in the long-standing business relationship between
the two companies. Michel de Franssu will take over responsibilities
in business development within the Symrise Group and will continue to
manage the Madagascar operation.
The acquisition will enable Symrise to fully exploit its expertise in
this farm-to-fork approach and will create excellent synergies in
R&D, sourcing, product development and global marketing. The company
thereby once again follows its strategy to always deliver an added
value to customers and consumers. That's what Symrise calls "the
power of 'and'".
Today Symrise provides natural, nature-identical and artificial
vanilla along with pure vanilla extracts. "This investment creates a
powerful platform that will enable us to produce extracts at their
site of origin which comply with the U.S. FDA standard of identity.
Furthermore, Symrise remains committed to its social responsibility:
it is currently applying for organic and fair trade certification,
and it actively supports social programs on Madagascar," noted
Heinz-Juergen Bertram, President Global Flavor & Nutrition.
Symrise operates a comprehensive sustainability program to ensure
solid business ethics, product traceability and quality. In both
companies, sustainability development is more than something that is
done to fulfill legislation requirements: it is an integrated part of
the core values.
Symrise is a global supplier of fragrances, flavorings and raw
materials and active ingredients for the perfume, cosmetics and food
Its sales of ¤1.23 bn in 2006 place the company among the top four in
the international flavors and fragrances market. Headquartered in
Holzminden, Germany, Symrise maintains a total of 31 sites in Europe,
Asia, the United States and South America.
With approximately 50 registered patents each year, Symrise is one of
the most innovative manufacturers on the market. Used by
manufacturers of perfumes, cosmetics and foods, our products are an
inseparable part of daily life. At Symrise we combine an awareness of
consumer trends with cutting-edge technologies, focusing on
innovative fashion and lifestyle products that have additional
practical value for the consumer. Symrise - always inspiring more...
Contact: Katja Derow, red roses communications, Tel.: +49 40 46 96
770-10, Email email@example.com
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