Swiss Interhome AG Migrates to Omniture Web Analytics Solution to
Increase Booking Efficiency and Optimise Sales
Leading Vacationing Agency Uses Omniture Web Analytics to Enhance
Their Customers' Online Experience
MUNICH, GERMANY--(Marketwire - October 01, 2007) - Omniture, Inc.
(NASDAQ: OMTR), a leading provider of online business optimization
software, today announced that Swiss Interhome AG -- one of the
largest holiday rental accommodation agencies in Europe -- has
migrated to the Omniture Web analytics solution, SiteCatalyst®, to
measure visitor behavior and increase the efficiency of the booking
process for their online consumers. Using Omniture, the company can
better understand how their Web site visitors interact with their
online content, enabling Interhome to enhance site navigation, Web
page content and sales channels.
Until recently, Interhome had been using Instadia, a leading European
provider of on-demand Web analytics. When Omniture, Inc. acquired
Instadia earlier this year, Interhome took advantage of the
opportunity to upgrade to Omniture's robust Online Business
Optimization Platform -- the foundation of which being the Web
analytics solution, SiteCatalyst.
"We had a smooth transition to Omniture SiteCatalyst and can
furthermore guarantee to our customers high comfort and efficient
booking transactions," says Jean-Marc Bolfing, Interhome Web site
Manager. "Additionally, through the Omniture platform, we now have
access to extended functionality and innovative technologies like
behavioral targeting and integrated search marketing for further
online business optimization."
Interhome manages over 30,000 privately owned vacation homes across
Europe and the USA. Each year more than 500,000 vacationers find
their vacation home via the global Interhome reservation network,
making bookings through the Interhome Web site, at an Interhome
office or in any good local travel agency.
"With our multi-channel approach for business growth and success, it
is vitally important to be able to report on the performance of all
our sales channels and marketing initiatives in order to fully
optimize bookings," says Bolfing. "With Omniture, we can measure the
success of marketing and sales activities not only on a Web site
basis, but also in combination with several external data giving us
the ability to report on the true performance of our total business."
With Omniture, Interhome now has actionable, real-time information
regarding the performance of their online strategies. For example,
Omniture SiteCatalyst helps the company quickly identify and
understand the most profitable paths through their Web sites; where
visitors are losing interest, what's driving booking conversions, and
how different segments of visitors interact with the different
elements of their Web sites. Additionally, Omniture integrates
external data, empowering Interhome to take the costs of advertising
campaigns, generated revenue and information from the customer
database into account to provide a complete view of online marketing
ROI.
About Swiss Interhome AG
Interhome is one of the largest and most respected holiday rental
accommodation agencies in Europe. Based in Switzerland with offices
in most European countries, the company is owned by the Hotelplan
Group. Hotelplan is the leading travel company in Switzerland and one
of the ten largest in Europe.
www.interhome.com
About Omniture
Omniture, Inc. is a leading provider of online business optimisation
software, enabling customers to manage and enhance online, offline
and multi-channel business initiatives. Omniture's software, which it
hosts and delivers to its customers as an on-demand subscription
service, enables customers to capture, store and analyse information
generated by their Web sites and other sources and to gain critical
business insights into the performance and efficiency of marketing
and sales initiatives and other business processes. In addition,
Omniture offers a range of professional services that complement its
online services, including implementation, best practices,
consulting, customer support and user training through Omniture
University(TM). Omniture's more than 2,500 customers include ABN
Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services
Limited, Waitrose and Yell.com. www.omniture.com
Note on Forward-Looking Statements
Management believes that certain statements in this release may
constitute "forward-looking statements" within the meaning of Section
21E of the Securities Exchange Act of 1934 and Section 27A of the
Securities Act of 1933, including, but not limited to, statements
regarding the abilities and expected benefits of our technology and
services to our customer. These statements are based on current
expectations and assumptions regarding future events and business
performance and involve certain risks and uncertainties that could
cause actual results to differ materially, including but not limited
to, risks associated with our ability to ensure that our services
address the specific requirements of our customers and partners, the
continued adoption by customers of our services, the significant
capital requirements of the business model, our ability to develop or
acquire new services and enhance existing service offerings, risks
associated with our acquisition strategy and disruptions in our
business and operations as a result of acquisitions, the continued
growth of the market for on-demand, online business optimisation
services, changes in the competitive dynamics of our markets, errors,
interruptions or delays in our services or other performance problems
with our services, our ability to hire, retain and motivate our
employees, the adoption of laws or regulations, or interpretations of
existing law, that could limit our ability to collect and use
Internet user information, and the blocking or erasing of "cookies,"
and such other risks described in Omniture's quarterly report on Form
10-Q for the period ended June 30, 2007, and from time to time in
other reports filed by Omniture with the U.S. Securities Exchange
Commission. These reports are available on the Investor Relations
section of our Web site at http://www.omtr.com. Omniture undertakes
no duty to update any forward-looking statement to conform the
statement to actual results or changes in the company's
expectations.
Omniture Press Contact:
Neil Morgan
Vice President EMEA Marketing
Omniture
T: 020 7380 4400
E: nmorgan@omniture.com
