NeoMedia Technologies, Inc. Announces Strategic Advisory Board Members

FT. MYERS, FL--(Marketwire - October 05, 2007) - NeoMedia Technologies (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today that they will create the first NeoMedia Technologies advisory board and induct highly qualified industry veterans with deep wireless industry experience. The first inductees will include Clarence Wesley and Marc Lefar. Clarence Wesley brings 22 years of management and development experience from the technology field. Mr. Wesley was previously the founder and general manager of Xerox Mobile Solutions and principal at Xerox Palo Alto research Center (PARC) in the New Ventures Group. Prior to this, Mr. Wesley was the VP and general manager of NewtonSource Wireless, a management consultant for Marakon Associates, and spent several years as a software engineer with EDS and as a marketing executive with IBM. Marc Lefar was previously Chief Marketing Officer of Cingular Wireless (AT&T), responsible for all marketing strategy and execution. He had been with Cingular Wireless from 2003-2007 and currently operates his own technology and media consultancy, Marketing Insights. Prior to his position at Cingular Wireless, Marc acquired extensive experience in telecommunications through high-level marketing and management positions at GTE Wireless, Verizon Wireless, and Cable and Wireless Global. Mr. Lefar earned recognition as one of Advertising Age's Power Players, received the Marketing Top 50 Award, and lead Cingular Wireless to be a recipient of the accredited Gold Effie award. Marc currently serves on advisory boards of mobile marketing companies Air2Web and Local Solution's Network. "The development of the first NeoMedia Technologies Advisory board has combined many talented and highly qualified executives with much to offer in the technology and telecommunication fields," states William J. Hoffman, CEO of NeoMedia Technologies. "All the members bring extensive knowledge of the wireless and telecom industries. We are happy to have their commitment to NeoMedia Technologies." About NeoMedia Technologies, Inc. NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award winning Gavitec technology. Located in Germany, Gavitec AG-mobile digit is a leader in development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit,, and This press release contains forward-looking statements within the meaning of section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. With the exception of historical information contained herein, the matters discussed in this press release involve risk and uncertainties. Actual results could differ materially from those expressed in any forward-looking statement. qode is a registered trademark, and qode®reader, qode®window and One Click to Content are trademarks of NeoMedia Technologies, Inc. Other trademarks are properties of their respective owners. Press Contacts: William Hoffman NeoMedia Technologies, Inc. (239) 337-3434 Amanda George NeoMedia Technologies (239) 337-3434 ext. 151