Optiant Announces Multi-Echelon Inventory Optimization Enterprise Agreement With P&G

P&G Selects Optiant's PowerChain(TM) Inventory Tool to Further Enable Supply Chain Optimization BOSTON, MA--(Marketwire - October 17, 2007) - Procter & Gamble Co. (NYSE: PG) has selected Optiant, the premier provider of inventory planning and optimization solutions, to deliver its multi-echelon optimization and inventory placement supply chain strategy. Optiant's award-winning PowerChain(TM) Inventory solution is aimed at helping P&G meet the specific challenges of today's demand-driven world such as intense competition, product promotion, innovative new product introductions, while maintaining high customer service levels. "With increasing pressure from retailers to manage product availability on time to meet growing consumer demand, P&G needs a flexible, well-designed inventory planning and optimization solution that can cut supply chain costs and provide exceptional insight into meeting actual demand," said Jonathan Colehower, CEO of Optiant. "Optiant is thrilled to be working with P&G and with the opportunity to deepen our relationship with the world's leading consumer products manufacturer." "At P&G we are continually looking for ways to deliver superior products to our customers faster and at the greatest value. As we continue to grow globally, our focus must remain razor sharp on how to efficiently and excellently manage the shipment and supply of our 300 brands. We are looking forward to our expanded partnership with Optiant to deliver on our multi-echelon inventory planning and optimization goals," said Barry Jacobson, P&G's Global Supply Planning Process Owner. The only inventory planning and optimization solutions provider to offer advanced multi-echelon capabilities, Optiant's robust PowerChain Suite is targeted to help P&G streamline inventory targets across its diverse product lines. "P&G works with thousands of retailers all around the globe, manufacturing and shipping millions of cases of product on any given day from hundreds of different production locations. The multi-echelon approach gives us end-to-end visibility into our supply network to ensure we make informed inventory recommendations and deliver products both efficiently and with quality," said Aron Olegnowicz, P&G's Director of Global Supply Network Solutions. Optiant's PowerChain Suite, a Powered by SAP NetWeaver(TM) certified solution, drives critical optimization strategies by pinpointing correct inventory configurations that can adapt to fluctuating demand quickly and easily. "The advancements in Optiant's PowerChain Suite for Consumer Products provide a powerful solution for industry-leading consumer good companies," said Jonathan Colehower. "Optiant's proven success in this market demonstrates our dedication to building efficient and agile supply chains with the world's most successful companies." About Optiant Optiant, a premier provider of supply chain network design, inventory optimization, and supply chain business intelligence solutions, helps Global 2000 companies optimize bottom-line performance through the creation of the world's most responsive and resilient supply chains. Optiant's solutions optimally balance resources, total costs, and customer service across the supply chain to deliver greater profitability, increased customer satisfaction, more efficient use of capital, and a resilient supply chain that fully handles uncertainty in supply and demand. Optiant has transformed supply chains for the world's leading manufacturers including Black & Decker, Henkel, HP, IKEA, Imation, Intel, Kraft, Microsoft and Sonoco. Delivering millions of dollars in returns, Optiant's industry-focused solution, certified for integration by SAP, generates quantifiable business results within 90 days of implementation. Optiant's solutions are based on award-winning research from MIT and decades of experience dedicated to the identification and realization of supply chain efficiencies. For more information, please visit www.optiant.com. About Procter & Gamble (NYSE: PG) Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. CONTACT: Pauline McCormack +1 781 238 4167 pauline.mccormack@optiant.com