KANSAS CITY, MO and LONDON and SYDNEY, AUSTRALIA--(Marketwire -
November 07, 2007) - Adknowledge announced today it has acquired the
UK and Australian divisions of Media Run, an online advertising
network focused on banner advertising with approximately 30
employees.
"Media Run's banner network gives Adknowledge an international
footprint in the UK and Australia," said Scott Lynn, CEO of
Adknowledge. "This acquisition will extend our reach globally and
further into the online banner ad space. Media Run has been one of
the fastest growing ad networks in Europe performing well on all
types of media. We're excited to have them on our team."
"The combination of Adknowledge's behavioral targeting technologies
and marketplace of 50,000 advertisers will lead to explosive growth,"
said Piers Beckwith, CEO of Media Run and a principal at Pacific
Investments Group, the key shareholder of Media Run.
John Cole, Managing Director of Media Run UK, noted: "Now that we're
combined with Adknowledge, we expect to solidify ourselves as a
leading ad network in Europe capable of providing the best ad rates
from our existing advertiser base utilizing Adknowledge's targeting
and ad serving technologies."
Moving forward, Media Run will operate under the Adknowledge name
within the UK and Australia.
About Adknowledge
Adknowledge is a single destination for advertisers looking for
quality clicks beyond Google® and Yahoo®. Adknowledge operates
BidSystem.com, a multi-channel behavioral targeting ad network in
which advertisers seamlessly bid for traffic in display, email and
smaller search engines. Over 50,000 advertisers have used the
Adknowledge BidSystem. Additionally, publishers can display
advertisements by integrating the AdStation® product line of
solutions with their website, email list, or search engine. For more
information about Adknowledge, please visit us at
www.Adknowledge.com. To show Adknowledge ads within your website or
email newsletter, please visit www.AdStation.com. To drive traffic to
your website from the Adknowledge marketplace, please visit
www.BidSystem.com.
Contact:
Rick Ramos
Vice President of Marketing
(816) 777-1182
rramos@adknowledge.com
