THE NEW WALTER MEIER: SOLUTIONS FOR INDOOR CLIMATE
Products, consulting and service for heating, ventilation, cooling,
humidification and dehumidification from a single source. The new
Walter Meier brand represents all of these. As of November 12, 2007,
it combines the activities of Axair Kobra, Oertli Service and Vescal
under a joint brand name. The objective is to reinforce market
presence even further through this concentration of strength.
Three well-known Swiss building technology providers, Axair Kobra,
Oertli Service and Vescal, will combine to form a single enterprise
with about 600 employees. The goal is to strengthen market presence
by combining to form a unified corporate and brand identity. Managing
Director Martin Kaufmann perceives decisive advantages in this move:
"I am convinced that we can profit mutually to an even greater degree
from this unified appearance, particularly as we will be in a
position to offer our customers complete heating, ventilation,
cooling, humidification and dehumidification solutions under a single
brand name and from a single source. In addition, Walter Meier, as
the unifying corporate and brand designation, promotes this sense of
cooperation."
The brand change should be considered in the context of the
unification of the market image at the group level. The former WMH,
of which Axair Kobra, Oertli Service and Vescal had been members for
a considerable time, was renamed Walter Meier in September 2007. The
current Walter Meier group has its roots in a machine-tool
merchandising enterprise founded by Walter Meier in 1937 and expanded
in 1972 by Dr. Reto E. Meier to form an international corporation
that includes climate as a second operating basis. The new Walter
Meier brand, resplendent in brilliant blue, is the emblem of a
globally active group that emphasizes its corporate family tradition.
With an eye on future development
"Contacts for our clients will remain unchanged. However, the change
will be evident in that we will no longer use Axair Kobra, Oertli
Service or Vescal when answering the phone, but instead Walter Meier.
We also want to provide our customers with greatly enhanced service
in the future and strengthen our position even further as a provider
of solutions for indoor climate" says Martin Kaufmann, explaining the
situation. Rapid development in building technology, which is
increasingly moving towards complete systems, has provided the
impetus for Walter Meier in this respect. "Anyone aiming to be the
market leader in indoor climate solutions tomorrow has to organize in
a suitable manner today. With this unified appearance along with a
common product and service concept we have laid the foundation for
this," explains CEO Silvan G.-R. Meier.
Our red service cars are now brilliant blue
A future-oriented market presence also involves intensive discussion
of the topics of comfort, efficiency and ecology. The main emphasis
here is on a reduction of CO2 emissions through use of the latest
technologies and products. The familiar Oertli and Carrier brands
will remain unchanged at the product level. They will now be marketed
under the umbrella brand Walter Meier in conjunction with our
familiar services. This primarily involves the heating service
previously provided by Oertli Service technicians, who are well known
throughout Switzerland because of, among other things, their red
Oertli Service cars. Effective immediately, as part of the brand
change, these will now be on the road all over Switzerland in an
equally striking brilliant blue and white bearing the Walter Meier
logo.
Further information:
Martin Kaufmann, Managing Director, Climate Switzerland
Walter Meier, Bahnstrasse 24, 8603 Schwerzenbach
Phone: +41 44 806 42 14
Silvan G.-R. Meier, CEO
Walter Meier, Laubisrütistrasse 24, 8712 Stäfa
Phone: +41 44 928 15 15
Walter Meier is a globally-active service and industrial group
focusing on two areas of competence: climate and processing. The
organization employs approximately 1800 personnel and had sales of
almost 800 million CHF in 2006. Walter Meier shares are quoted on the
SWX Swiss Exchange (symbol WMN, Security no. 1594024).
In addition to its other activities, Walter Meier is the leading
provider in Switzerland in all areas of indoor climate: heating,
ventilation, cooling, humidification and dehumidification.
The pictures and the media release can be downloaded from the
following link
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Walter Meier AG
Laubisrütistrasse 24 Stäfa
WKN: 1594024; ISIN:
CH0015940247; Index: SPI, SPIEX, SSCI;
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