Many European Companies Taking Advantage of Inexpensive Public
Relations and Marketing Services in America as the Euro Soars to New
BOCA RATON, FL--(Marketwire - November 12, 2007) - As the euro soars
into ground-breaking new territory against the U.S. dollar, many
European companies are racing to ramp up the trend of outsourcing
their marketing needs to U.S. public relations agencies and marketing
firms. Small American-based PR agencies specializing in handling
European product launches are reaping the rewards of a weak U.S.
dollar as they are experiencing a substantial increase in new
business inquiries from European companies.
"The increase in demand for U.S. marketing services from Europe is
tremendous -- I haven't seen anything like this in two decades,"
states Ria Romano, Partner with Boca Raton, Florida-based RPR Public
Relations, Inc. "Although our agency specializes in high technology,
software launches and consumer product launches for European
companies moving into America -- we always had to stand in line with
the larger agencies to pitch a new European client. Now we literally
have potential international clients calling our office daily -- our
European new business inquiries are up 90% in the past 30 days alone.
The weak U.S. dollar gives European companies of all sizes the
opportunity to initiate marketing campaigns in the U.S. very
inexpensively," concludes Romano.
As Marcus Tettmar, CEO of the London-based software company MJT Net
Ltd, states, "Approximately 60% of our customers are U.S. based
because we provide solutions for Microsoft Windows. Therefore the
exchange rate made it extremely cost effective for our software
company to select U.S.-based RPR Public Relations, Inc. for all our
PR needs. This particular agency understands the U.S. marketplace,
has excellent media contacts and is experienced servicing
international clients -- plus their pricing was outstanding."
Smaller U.S.-based public relations agencies also are benefiting due
to their low overhead, ability to be flexible, personalized
one-on-one service, substantial return on investment for clients, and
pricing that is on average 50% less than larger PR agencies in New
York, Boston, Miami, Chicago and Los Angeles. When initially hiring
an American public relations agency, many European companies are
connecting through the world's largest online marketplace --
http://www.Guru.com -- which is free for employers and provides
payment protection, multiple payment options, and detailed reviews of
potential service providers.
For more information on RPR Public Relations, Inc., visit
RPR Public Relations, Inc.