Spectrum Interactive launch "Desk Media Screens" into BAA Airports.
Spectrum Interactive plc is pleased to announce that it has signed
contracts with BAA's UK Airports for a new product - "Desk Media
Screens".
The "Desk Media Screens", are a set of PC style screens running
various forms of digital media including flash animation, video and
web based content, positioned close to existing Spectrum Internet
Desks. The screens operate independently from the Desks, and are
monitored and updated remotely in real-time. The Desk Media Screens
provide new opportunities for media sales revenue, airport messaging,
and additional promotion of the Internet Desks themselves.
For advertisers, in addition to the extremely high foot fall at these
sites, there are opportunities to gain an immediate response through
the association and link with the Internet Desks. Advertisers will be
able to promote their online presence on the Desk Media Screens,
drawing attention to their online marketing campaign, and the
user can immediately access the campaign online, through free access
on the Internet Desks.
The agreement with BAA allows Spectrum to add Desk Media Screens,
to their existing Internet Desks at all seven UK airports. 17 sets
have already been installed across Heathrow, Gatwick and Stansted,
with other BAA airports being added as media sales are secured.
Spectrum operates in 25 airports across the UK, and is also
negotiating with other existing airport partners for Desk Media
Screen rights.
Helen Regan, BAA Telecoms and Media Account Manager said "It's not
only important to BAA as a source of revenue for both Spectrum & BAA,
but it is also an added passenger service that we can utilise."
Daniel Gray, Spectrum's Head of Marketing and Product Innovation
stated, "This is a perfect additional product to our existing
Internet Desks. We believe that our airport Desk Media Screens will
generate new revenues for Spectrum and its partners, and help further
develop Spectrum's growing media sales activity. Our site partners
are reacting very positively to the flexibility that we can offer to
help promote specific localised messages (like airport wayfinding),
and potential Desk Media Screen advertisers have expressed strong
interest in maximising the link between Desk Media Screens and the
Internet Desks. "
Spectrum CEO, Mark Lewarne added "This is a significant new product,
and has received very positive reaction from our partners. We are
looking to grow the online media sales element of our
business and this new contract represents a great step forward
in developing that strategy."
Spectrum Interactive launched is media sales website earlier this
summer with the promotion called "YOULooked!" and found at
www.YOULooked.co.uk
ABOUT SPECTRUM INTERACTIVE
Spectrum Interactive +44 (0) 1442
plc 205515
Daniel Gray, Head of Marketing & Product Innovation
Seymour Pierce +44 (0) 20
7107 8000
Mark Percy
About Spectrum Interactive plc
Spectrum provides internet desks, WiFi hotspots, payphones and other
related services to customers across the UK & Germany. The company is
a market leader in the provision of public internet desks in the UK
with a total of 1,900 units in service (many of these in the UK's
busiest airports such as Heathrow) and, with the announced agreement
with Travelodge, Spectrum currently operates around 700 WiFi
hotspots, mostly in hotels. Spectrum also owns and manages around
7,500 payphones in the UK and Germany.
Spectrum's customers are spread across a wide range of market sectors
encompassing locations as diverse as airports, military camps,
universities, hotels, hospitals and other key travel locations, and
its millions of regular end users benefit from a high quality,
affordable and reliable services.
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