PRESS RELEASE November 30, 2007 Rapala VMC Corporation ("Rapala") has launched today its new homepages at www.rapala.com. The new website is divided into three sections: * Rapala World is a completely new section including information on the Group branded products and distributors around the world. * Rapala USA is the homepage used previously and it includes information related especially to the US market. * Investor Relations has been completely restructured and includes now much more information than ever before to meet the expectations of current shareholders, potential investors and the press. We trust that the new website will provide you new and interesting information on Rapala's products and the company itself. RAPALA VMC CORPORATION Jorma Kasslin Chief Executive Officer For further information: Jouni Grönroos, Chief Financial Officer, tel. +358 9 7562 540 Olli Aho, Company Counsel, tel. +358 9 7562 540 Distribution: Main Media Rapala VMC Corporation is a leading fishing tackle company and the global market leader in the fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories. The Group has its own distribution companies in all the main markets and the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia and China. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Storm, Blue Fox, Luhr Jensen, Williamson and Marttiini. The Group, with net sales of EUR 227 million in 2006, employs more than 4 000 people in 29 countries.