November 30, 2007
Rapala VMC Corporation ("Rapala") has launched today its new
homepages at www.rapala.com. The new website is divided into three
* Rapala World is a completely new section including information on
the Group branded products and distributors around the world.
* Rapala USA is the homepage used previously and it includes
information related especially to the US market.
* Investor Relations has been completely restructured and includes
now much more information than ever before to meet the
expectations of current shareholders, potential investors and the
We trust that the new website will provide you new and interesting
information on Rapala's products and the company itself.
RAPALA VMC CORPORATION
Chief Executive Officer
For further information:
Jouni Grönroos, Chief Financial Officer, tel. +358 9 7562 540
Olli Aho, Company Counsel, tel. +358 9 7562 540
Rapala VMC Corporation is a leading fishing tackle company and the
global market leader in the fishing lures, treble hooks and fishing
related knives and tools. The Group also has a strong global position
in other fishing categories. The Group has its own distribution
companies in all the main markets and the largest distribution
network in the industry. The main manufacturing facilities are
located in Finland, France, Estonia and China. The Group brand
portfolio includes the leading brand in the industry,
Rapala, and other global brands like VMC, Storm, Blue Fox, Luhr
Jensen, Williamson and Marttiini. The Group, with net sales of EUR
227 million in 2006, employs more than 4 000 people in 29 countries.