Estonians rate the services of Rautakesko's stores highest in the
country in the building supplies sector
RAUTAKESKO LTD PRESS RELEASE 31.01.2008 AT 09.00 1(1)
Estonians think that Rautakesko's stores provide the best service in
the building and home improvement retailing. This is included in the
findings of the recent study on building, renovation and real estate
in 2007, made by the Faktum & Ariko research agency.
Rautakesko's stores in Estonia operate under the name K-rautakesko.
They were rated higher than their competitors in all categories
concerning service, which were sales staff's service-orientation,
speed of service, ease of finding products and the overall store
appearance. Compared with the year 2006, the marks given by customers
to K-rautakesko had improved. The study comprised the eight largest
building and home improvement store chains in Estonia.
"When the construction boom is starting to fade and the shortage of
goods has turned into keen competition, good service has become an
important asset. The marks given by customers to K-rautakesko's
service prove that we have always considered private customers equal
to large clients," says Alo Ivask, Managing Director of Rautakesko
AS.
The study by Faktum & Ariko is the most thorough annual research on
the Estonian building supplies market. The respondents of this
nationwide study made in November 2007 consisted of 1,027 Estonians
aged from 15 to 74 years.
Rautakesko AS is the leading retailer of building and home
improvement supplies in Estonia. The company has a total of five
stores in Tallinn, Tartu and Pärnu. The number of employees is nearly
450.
Photos related to the subject can be downloaded at
http://aineistopankki.kesko.fi/kesko_en
Further information:
Alo Ivask, Managing Director, Rautakesko AS, tel. +372 5011 564
Annika Oja, Marketing Manager, Rautakesko AS, tel. +372 5553 5417
Rautakesko (www.rautakesko.com) is engaged in the building and home
improvement trade through the K-rauta, Rautia, Byggmakker and Senukai
retail chains. Rautakesko manages its chains, combines their
purchasing power, arranges efficient logistics, acquires store sites
and guarantees strong marketing and development support to the
stores. Rautakesko operates in the Nordic and Baltic countries, and
Russia.
Kesko (www.kesko.fi) is a Finnish retail specialist whose stores
offer quality to the daily lives of consumers through valued products
and services at competitive prices. Kesko has about 2,000 stores
engaged in chain operations in the Nordic and Baltic countries, and
Russia.
