Notice of EGM

Real Affinity plc (the 'Company') Notice of EGM Real Affinity plc ("Real Affinity" or "the Company"), the AIM-listed marketing services company, announces that it is sending a circular to shareholders to convene an Extraordinary General Meeting ('EGM') in accordance with Section 142 of the Companies Act 1985. As was noted in the interim results statement on 31 December 2007, as the net assets of the Company (following the impairment review of the intangible assets) are less than half the Company's called up share capital, the Directors are required to convene a general meeting of shareholders to consider what steps, if any, should be taken to deal with the situation. It is not intended to put any resolution to shareholders regarding this matter. The meeting is to be convened at the Company's registered office at 4325 Park Approach, Thorpe Park, Leeds, LS15 8GB at 10:00am on [Wednesday 20 February 2008]. The EGM circular and form of proxy can be found on the Company website at The Directors have decided for the time being not to proceed with the proposed capital reorganisation which was mentioned in the interim results statement. 1 February 2008 Enquiries: Real Affinity plc 0113 290 8730 Martyn Archer, Group Finance Director Brent Fitzpatrick, Non-executive Director HB Corporate 0207 510 8600 Edward Hutton / Rachel Kane Bankside Consultants 0207 367 8888 Michael Padley / Libby Moss ---END OF MESSAGE---