Serenata Flowers Adopts Omniture for Testing and Targeting

A Leading Online Flower Retailer Empowers Marketers to Maximise Visit-to-Sales Conversion With Ease of Use, Speed and Flexibility LONDON--(Marketwire - February 12, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced it has been chosen by Serenata Flowers, the fourth largest online flower retailer in the UK, to drive its online marketing. Serenata Flowers is using Omniture for testing and targeting for its A/B testing, multivariate testing and behavioural targeting on its Web site. Before investing heavily in pay-per-click, search and email campaigns that direct traffic to its Web site, Serenata Flowers wanted to be sure that all aspects of its site were optimised. In doing so, the company has been able to maximise its visit-to-sales conversion rates. Moving forward they will be testing new ideas, promotional content, visual design and navigational structure. Serenata Flowers turned to Omniture business optimisation technology because of the level of control it offers marketers to optimize Web site testing. The Omniture testing and targeting empowers the company to devise its own tests and run them on very granular aspects of the site and visitor segments. Serenata Flowers can easily determine the frequency and scheduling of specified tests. Test results can be returned in the time frame Serenata Flowers chooses, allowing it to identify and respond to trends that may emerge daily or even hourly. Previously, Serenata Flowers was using an alternative solution but found it unsatisfactory because it was forced to effectively outsource its testing process. This meant that the company had little control over the tests it ran and was limited in terms of the data it could generate; and there was too much lag between the tests being devised and the amount of time it took for the results to be scrutinised. "Omniture's testing and targeting solution has returned our autonomy and put our productivity back in our own hands -- we now have up to 30 tests running at any one time and we've witnessed the conversion rates on some of our product category pages rise by up to 15 per cent," said Peter Ahl, CEO, Serenata Flowers. "In terms of overall sales, we've witnessed a lift in revenue of four per cent. Considering the relatively low cost to generate this lift, we believe it represents a compelling return on investment. For ease of use, speed and flexibility, we believe Omniture provides the best online testing platform on the market." "Serenata Flowers understands the importance of an effective online presence and has adopted a long-term approach to e-commerce," said Neil Weston, senior vice president and general manager, Omniture EMEA. "By optimizing its Web site with Omniture technology and services, the company can pursue its online marketing campaigns more aggressively because of a greater sense of confidence in its ability to convert new traffic into sales." About Omniture Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's more than 4,400 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and About Serenata Flowers is an independent online florist that specialises in the design and delivery of fresh, superior-quality floral arrangements. Founded in 2003, the company has blossomed to become the fourth largest online flower retailer in the UK, picking up plaudits for its exemplary Web site and unique customer experience -- and making some very loyal flower-loving friends in the process. Serenata flowers are the equivalent of A-list celebrities: gorgeous, desirable and boasting a longer shelf life than their contemporaries. Sourced from the finest growers, the flowers are groomed with fastidious care, fashioned to perfection and elegantly transported to their destination in the shortest possible time. Note on Forward-Looking Statements Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our services address the specific requirements of our customers and strategic partners, the continued adoption by customers of our services, including our SiteCatalyst and Test and Target services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations. Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners. Omniture Press Contacts: Kate Hartley / Malini Majithia Carrot Communications 020 7386 4860