"World's Local Bank" HSBC Deploys Nortel Unified Communications
Nortel Agile Communication Environment Extends Global Communications
Integration and Collaboration at London HQ
LONDON -- (MARKET WIRE) -- 10/02/08 -- HSBC, one of the world's
largest banking and financial services organizations, has selected a
Nortel(1) (TSX: NT) (NYSE: NT) unified communications solution for
its global pilot within the HSBC London Headquarters at Canary Wharf.
The solution aims to support HSBC's global collaboration, increasing
the speed and efficiency of the bank's business; initially for some
1,000 executive staff in London and thereafter extending out to more
than 50,000 users across HSBC's global operating areas in North
America, Europe and Latin America.
HSBC selected Nortel for the maturity of its unified communications
products, its cross-platform voice and video integration, and ability
to introduce unified communications capabilities into a range of
existing HSBC application systems.
Nortel will use this expertise to enhance existing HSBC business and
support processes with dial-by-name, click to video, click to
conference and other functionality accessible from desktops, laptops,
Blackberry devices and mobile phones.
HSBC gains advantage from its global strength and local reach. The
unified communications environment will enable HSBC to allow its
global management teams to work together more quickly, efficiently
and effectively, anywhere, anytime.
In addition, the solution had to provide a common communications
environment to support HSBC executive mobility including hotdesking,
home working and travel. Nortel was able to use the flexibility of
Nortel Agile Communication Environment (ACE) -- which leverages
Service Oriented Architecture (SOA) and web-services -- to deliver
this new unified communications functionality with agility and speed.
HSBC's prior investments in PBX and video communications are
leveraged by providing integration between multi-vendor
communications environments. This integration aspect of the solution
helps to avoid the challenges and costs inherent in seeking a single
vendor technology on a global scale.
"It's increasingly important to be able to use the skills and talents
of a corporation's worldwide management team as a single, united
resource," said Tim Cureton, group head of telecommunications, HSBC.
"Our unified communications solution is aimed at joining-up the
decision-makers within our company globally and placing the control
and convenience of their personalized communications environment in
their hands. Orientating voice, video and text communications around
the user -- and not as it was with the user around the technology --
is key to operating as one HSBC and increasing our competitive
advantage on a transnational scale. By working with Nortel we've been
able to start realizing our goal of an integrated single executive
"HSBC's global deployment of unified communications is designed to
provide competitive differentiation by enhancing existing methods of
communication and preserving existing investment," said Joel Hackney,
president enterprise solutions, Nortel. "The advantage of unified
communications is that it embeds instant communications into the
familiar desktop environment. For HSBC, its real power is that it
enables communications to be fully integrated into HSBC's business
processes driving enhanced order and efficiency."
"Because the HSBC unified communications solution enables presence
capabilities, users can see immediately if a person they need to
contact is available and be able to click-to-call from the desktop,"
added Richard Tworek, general manager of SOA at Nortel. "The solution
enables these capabilities directly from business applications, so
that a person can determine, for example, who provided information on
a spreadsheet, find out if that person is available and be able to
contact them instantly via a mouse click. The solution also
determines how best to reach that person, be it via IM, telephone,
videoconference or email."
Nortel unified communications solutions deliver an ROI up to 178
percent; with up to 30 percent savings on mobile communications.
Nortel helps solve the business challenges of more than 9,000
financial institutions around the globe and is behind the world's
most important stock exchanges.
Nortel is a recognized leader in delivering communications
capabilities that make the promise of Business Made Simple a reality
for our customers. Our next-generation technologies, for both service
provider and enterprise networks, support multimedia and
business-critical applications. Nortel's technologies are designed to
help eliminate today's barriers to efficiency, speed and performance
by simplifying networks and connecting people to the information they
need, when they need it. Nortel does business in more than 150
countries around the world. For more information, visit Nortel on the
Web at www.nortel.com. For the latest Nortel news, visit
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