ClickandBuy revamps brand image - portal now more customer-oriented with greater ease-of-use
ClickandBuy / ClickandBuy revamps brand image - portal now more customer-oriented with greater ease-of-use processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
CI and Website Relaunch: "New" ClickandBuy has even more Emotional Appeal
London, 3 February. ClickandBuy starts off 2010 with a revamped CI and a new and
even more customer-friendly website. According to its CMO, Michael Grodd, "We
are investing in our brand and updating our brand identity. A fresh, modernised
brand and a completely new internet portal present a sharply focused brand image
and a new services pledge. This improves our quality and creates an uniform and
modern brand identity. Payments via the internet using ClickandBuy are simple,
secure, and quick - both for our more than 16,000 businesses and our joint
customers. Our traders' new claim is 'You stay fully focused on your business -
we'll take care of the online payments!' ".
The new corporate design, incorporating logo, claim, colouring, and visual
worlds, were developed by the Hamburg-based advertising agency Red Rabbit. The
new image is visible in all areas of ClickandBuy's brand and corporate
communications, from business stationery to sales literature and all the way
through to an integrated campaign and the website. The relaunch, with the new
corporate design and look & feel, is intended to give the ClickandBuy brand a
more dynamic and emotional appeal. "The new brand identity is an important part
of our growth story and expansion plans", says Michael Grodd.
In addition to newsletters for traders and end customers, ClickandBuy is
informing its trading customers of the start of its revamped image early on,
with a style guide comprising all the necessary information for placing
ClickandBuy on dealer websites to great effect.
About ClickandBuy
ClickandBuy is one of the leading payment services in the internet. Tested by
Germany's Technical Inspection and Testing Association (TÜV) and certified by
McAfee, this online payment system is used for internet purchases by over 13
million people. Having doubled its turnover generated by traders and end
customers to ?922 million (TTV) in 2008, the ClickandBuy Group first crossed the
billion euro threshold in 2009.
Over 16.000 online traders use ClickandBuy's e?payment system for their
e?commerce, retail, online entertainment, and paid content & services billing,
including Apple iTunes, Electronic Arts (EA), McAfee, Panda, T-Online Gamesload,
Softwareload, Videoload, Musicload, Vodafone, Napster, AOL, Telefónica, Orange,
Redcoon, Meetic, Parship, AutoScout24, RTL, Playboy, ftd.de, Foto.com, Deutsche
Börse Group, KPMG.
Founded in 1999, the online payment system is operated by ClickandBuy
International Ltd. in London. As an e?credit institution licensed by the UK's
Financial Services Authority (FSA), ClickandBuy offers 50 national and
international modes of payment throughout 30 countries.
ClickandBuy - Media Contacts
Andreas Horst * Director Corporate Communications * ClickandBuy International
Ltd. * Lincoln House 137 / 143 Hammersmith Road * W14 0QL London *Phone: +44 (0)
207 605 06 84 *
E?mail:andreas.horst@ClickandBuy.com *
www.ClickandBuy.com
[HUG#1380249]
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ClickandBuy
Im MediaPark 5 Köln Germany
