Ahlstrom renews its brand to reflect the new strategy and markets
Ahlstrom Corporation PRESS RELEASE 28.2.2011 at 13.30
Ahlstrom, a global high performance materials company, is launching a renewed
brand today. The new brand identity is the visual expression of the company's
new business strategy, which has been developed as a response to the changing
needs of its customers around the world.
Ahlstrom has been building on its experience and know-how to anticipate customer
needs. Recently, the company has madeÂ some fundamental changes in its strategy
and operating model, and the company is now positioned strongly towards the
To reflect all these changes, Ahlstrom today unveils a new brand story and brand
identity. They are the result of an extensive research among employees and
external stakeholders across all the different markets and countries in which
the company operates.
"Following the acquisitions made during the last few years and the recent
strategy review, we have worked hard to create 'One Ahlstrom', to ensure that
this is a company with strong values and consistent culture and a shared passion
for doing things better. That means better products, better performance and
better service for all our customers. To crystallize this we also needed to
change the way we identify and present ourselves," says Jan LÃ¥ng, the President
& CEO of Ahlstrom.
"As an inspiration for our employees and as a promise to our external
stakeholders, we'll strive to Stay ahead. We've come a long way because progress
has always been our life-blood. We need to ensure our customers stay ahead" LÃ¥ng
All these themes are brought together in Ahlstrom's new logo and the new brand
promise, Stay ahead. The brand identity consists of completely new colors and
other visual elements, which reflect the company's commitment to renewal and
Ahlstrom celebrates the launch of its brand today at a premier night in which a
TV documentary of the company's 160-year journey is presented to a large
audience of invited guests. The documentary will be broadcast on MTV3, the main
commercial Finnish TV channel, on March, 6.
Liisa NyyssÃ¶nen, Vice President, CommunicationsÂ tel. +358 10 888 4757
Rami Raulas, Executive Vice President, Sales & Marketing, tel. +358 10 888 4716
Ahlstrom in brief
Ahlstrom is a high performance materials company, partnering with leading
businesses around the world to help them stay ahead. Our products are used in a
large variety of everyday applications, such as filters, wallcovers, wipes,
flooring, labels and food packaging. We have a leading market position in the
businesses in which we operate. Our 5,700 employees serve customers in 26
countries on six continents. In 2010, Ahlstrom's net sales amounted to EUR 1.9
billion. The company's share is quoted on the NASDAQ OMX Helsinki. More
information available atwww.ahlstrom.com.
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Source: Ahlstrom Oyj via Thomson Reuters ONE