Kesko established a Service Centre for Customer Information and E-business
KESKO CORPORATION PRESS RELEASE 19.6.2012 AT 12.00 1(2)
Kesko has established a Service Centre for Customer Information and E-business.
The service centre contains two units: Customer and Market Analytics, and E-
business. The Customer and Market Analytics unit offers analytics, reporting,
and market research services and is responsible for managing customer
information. The E-business unit supports K-stores and chains in developing
online services for customers.
ETM Mika Leiponen (46) has been appointed head of the service centre. At the
moment, Leiponen is Executive Vice President of Anttila Oy. Leiponen has a
strong and long experience in online services in marketing, customer services,
online sales and logistic models.
MMM Antti Syväniemi (36) has been appointed Customer Intelligence Director of
the Customer and Market Analytics unit. AMK-datanomi Petteri Piipponen (45) has
been appointed as E-Business Director of the E-business unit. The appointments
will take effect on 1 July 2012.
- The most important task of the service centre is to ensure and facilitate the
individual service of customers in each K-store and chain. We also want to make
sure that our partners cooperating in the K-Plussa customer loyalty system have
the best information and tools available in the market so that they can
implement services and communication tailored to their customers. Service
offerings in the future will be increasingly based on the identification of
different customer needs and situations. With online services, we can enable
customers to use our services how and when they like, says Minna Kurunsaari,
member of the Corporate Management Board.
- In tomorrow's marketing, it is the customers who are in control of the
dialogue and decide which messages they want to receive. The focal point of
marketing moves toward individual marketing. This means Kesko needs to invest
considerably in information systems, know-how and personnel resources.
Further information:
Kesko Corporation, Customer Information and E-business, Senior Vice President
Minna Kurunsaari, tel. +358 1053 22261 Kesko Corporation, Service Centre for
Customer Information and E-business, Director Mika Leiponen tel. +358 1053 40474
Kesko (www.kesko.fi) is a retail specialist whose stores offer quality to the
daily lives of consumers. Kesko has about 2,000 stores engaged in chain
operations in the Nordic and Baltic countries, Russia, and Belarus.
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Source: Kesko Oyj via Thomson Reuters ONE
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