Rapala VMC Corporation Stock Exchange Release July 24, 2012 at 10:00 a.m. The Board of Directors of Rapala VMC Corporation (Rapala) has decided to start buying back a maximum of 100 000 of Rapala's own shares, equaling to some 0.25% of all shares, in accordance with the authorization granted by the Annual General Meeting on April 11, 2012. The shares will be acquired with company's free equity only, and therefore, the acquisition reduces the distributable funds. The maximum amount to be used for the acquisition is 550 000 euro. Shares will be acquired in public trading on the NASDAQ OMX Helsinki at the market price quoted at the time of repurchase in accordance with the rules regarding the acquisition of company's owns shares. Shares will be repurchased to finance or carry out business acquisitions or other investments, to settle the company's equity-based incentive plans, to be transferred for other purposes, or to be cancelled. The repurchasing of shares starts on August 13, 2012 at the earliest and will end on September 30, 2012, at the latest. At the moment, Rapala holds 563 235 of its own shares. Shares will be acquired in accordance with section 5 of the rules of NASDAQ OMX Helsinki  and other rules applicable to the acquisition of own shares. RAPALA VMC CORPORATION Jorma Kasslin President and Chief Executive Officer For further information, please contact: Jussi Ristimäki, Chief Financial Officer, +358 9 7562 540 Olli Aho, Company Counsel, +358 9 7562 540 Distribution: NASDAQ OMX Helsinki and Main media Rapala VMC Corporation (Rapala) is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, MORA ICE, StrikeMaster, Marttiini and Peltonen. The Group, with net sales of EUR 279 million in 2011, employs some 2 000 people in 38 countries. Rapala's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998. Stock Exchange Release: http://hugin.info/120091/R/1628770/521623.pdf This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein. Source: Rapala VMC Oyj via Thomson Reuters ONE [HUG#1628770]