New mobile for Christmas? Don't throw away your old one!
(Fornebu, Norway - 1 January 2014) A new mobile phone is a popular Christmas
present in Norway, but what do we do with our old phones? Telenor can help you
In a survey conducted by Norstat on behalf of Telenor, 74 per cent of those over
18 who were questioned stated that they had one or more mobile phones at home
that they did not use. One in three has more than two unused mobiles at home.
"The total market for mobile phones in December is believed to be around
200,000 units. This also says something about the number of mobile phones that
are being left in drawers after Christmas. Fortunately, we want old mobile
phones for Christmas at Telenor. Through our recycling scheme we can give last
year's Christmas presents new life through recycling or reuse," says Berit
Svendsen, CEO of Telenor Norway.
Since 2009 Telenor has collected almost 500,000 mobile phones through its
recycling scheme "Old Phone, New Life". The volunteer effort to collect used
mobiles is unique and is the largest collection of used mobile phones to ever
take place in Norway. Collection takes place in businesses, through private
individuals, in Telenor stores, and via the Norwegian Confederation of Sports.
Sports teams have collected 20 tonnes of mobiles
Among the largest collectors of used mobiles are Norwegian sports team
collecting as part of Telenor's agreement with the Norwegian Confederation of
Sports. Clubs organised through the NCS can collect used mobiles, and for each
mobile they manage to collect, their club receives NOK 35. Each mobile weighs on
average 200 grams, and in 2013 alone, Norwegian sports teams have collected 20
tonnes (20,000 kilos) in total - the equivalent of almost 100,000 mobile phones.
"This is a great way for sports teams to earn a bit of extra cash. People can
support their local sports team by donating their phone, while also being
confident that the phone will be recycled or destroyed in a safe way," says
Reuse creates new opportunities
The mobiles that can still be used have their contents securely deleted. Those
that cannot be reused are sent in sealed containers to approved recycling sites
in Norway. Svendsen believes there are many hidden benefits society may gain
through the collection of old phones via this programme.
"Reuse creates new opportunities for people in new markets and reduces the
burden on the environment through responsible recycling. All proceeds from the
programme go back into Norwegian sport and local environmental initiatives,"
Norwegian citicens can order a postage paid envelope for their old mobile phones
Elisabeth Helgesen, Head of Corporate Responsibility at Telenor Norway, Tel.:
(+47) 47900035, Email: email@example.com
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Source: Telenor via GlobeNewswire