Amsterdam, 27 January 2014 - Heineken Holding N.V. (OTCQX: HKHHY; NYSE Euronext
Amsterdam: HEIO NA/HEIO.AS) has chosen to facilitate the trading of its American
Depositary Receipts (ADRs) on OTCQX®.
Heineken Holding N.V. begins trading from today on OTCQX International Premier,
a segment of the OTCQX marketplace reserved for non-U.S. companies that are
listed on a qualified international exchange and provide their home country
disclosure to U.S. investors. U.S. investors can find current financial
disclosures and Real-Time Level 2 quotes for the company on www.otcmarkets.com.
Deutsche Bank serves as Heineken Holding N.V.'s Principal American Liaison
("PAL") on OTCQX, responsible for providing professional guidance on OTCQX
requirements.
Heineken Holding N.V will trade in the U.S. on OTCQX under the symbol "HKHHY,"
where each ADR represents 0.5 ordinary share.
 Press enquiries
John Clarke
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355
Christine van Waveren
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355
         Investor and analyst enquiries
         George Toulantas
         E-mail: investors@heineken.com
         Tel: +31-20-5239-590
          Sonya Ghobrial
          E-mail: investors@heineken.com
          Tel: +31-20-5239-590
Editorial information:
HEINEKEN is a proud, independent global brewer committed to surprise and excite
consumers with its brands and products everywhere. The brand that bears the
founder's family name - Heineken® - is available in almost every country on the
globe and is the world's most valuable international premium beer brand.
HEINEKEN's aim is to be a leading brewer in each of the markets in which it
operates and to have the world's most valuable brand portfolio. HEINEKEN wants
to win in all markets with Heineken® and with a full brand portfolio in markets
of choice. HEINEKEN is present in over 70 countries and operates more than 165
breweries. HEINEKEN is Europe's largest brewer and the world's third largest by
volume. HEINEKEN is committed to the responsible marketing and consumption of
its more than 250 international premium, regional, local and specialty beers and
ciders. These include Heineken®, Amstel, Anchor, Biere Larue, Bintang, Birra
Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale,
Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec.
HEINEKEN's leading joint venture brands include Cristal and Kingfisher. The
number of people employed is over 85,000. Heineken N.V. and Heineken Holding
N.V. shares are listed on the NYSE Euronext in Amsterdam. Prices for the
ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO
NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. HEINEKEN
has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken
N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).
Most recent information is available on HEINEKEN's website:
www.theHEINEKENcompany.com.
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Heineken Holding N.V. Begins Trading on OTCQX:
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Source: HEINEKEN Holding NV via GlobeNewswire
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