Real Affinity plc
£850,000 contract with WH Smith
Real Affinity plc ("Real Affinity" or "Group"), the AIM-listed
marketing services group, announces that it has agreed an extension
of its current partnership with retail giant WH Smith plc to manage
their travel service requirements. The contract is worth in excess
of £850,000 over the next three years.
It will see Swindon-based Real Affinity Events, the event management
arm of the Group become the sole supplier of travel, accommodation,
meeting and conference services to WH Smith for the next three years.
WH Smith has taken the strategic decision to contract one agency to
deliver all of its conferencing, meeting, travel and accommodation
requirements for 3 years following a thorough analysis of its entire
supply chain. Key to the award of this contract was the ability to
deliver to exacting quality and performance targets. WH Smith has
640 high street and travel stores at airports, train stations and
motorway service area locations.
Anita Lowe, Chief Executive of Real Affinity Events commented:
"This significant contract award builds on Events' existing strong
commercial relationship with WH Smith. It proves once again the
faith our clients have in us and demonstrates what can be achieved
when you deliver consistently on both performance targets and
quality.
"It also highlights Real Affinity's ability to deliver flexible yet
tailored solutions to major blue-chip customers and illustrates the
stronger service offering that the Group is now able to provide."
31 October 2007
For further details, please contact
Real Affinity plc Tel: 0113 290 8730
Brent Fitzpatrick, Non-executive Director
HB Corporate Tel: 0207 510 8600
Edward Hutton / Rachel Kane
Bankside Consultants Tel: 0207 367 8888
Michael Padley / Susan Scott
Note to editors:
Founded in 1989, The Real Affinity Group employs 180 staff at its
headquarters in Leeds, London, Oxford and Swindon offices. Real
Affinity Events division is the events, venue sourcing and conference
and exhibition delivery arm of Real Affinity Plc, which offers a
fully integrated marketing solution, also specialising in direct
mail, advertising, digital marketing and PR through its creative
service division, Real Affinity Agency. It has an impressive client
base, with a broad range of high profile private and public sector
clients, including BP/Castrol, Daimler Chrysler, BUPA, BT, Diageo
Plc, Honda, Royal Mail, Zurich and the Department of Health.
For more editorial information please contact Ashley Metcalfe at Real
Affinity:
email: ashley.metcalfe@realaffinity.co.uk
or tel: +44 (0) 113 2908761 Fax: +44 (0) 113 2908731
www.realaffinityevents.co.uk
