Major New Order

Real Affinity plc £850,000 contract with WH Smith Real Affinity plc ("Real Affinity" or "Group"), the AIM-listed marketing services group, announces that it has agreed an extension of its current partnership with retail giant WH Smith plc to manage their travel service requirements. The contract is worth in excess of £850,000 over the next three years. It will see Swindon-based Real Affinity Events, the event management arm of the Group become the sole supplier of travel, accommodation, meeting and conference services to WH Smith for the next three years. WH Smith has taken the strategic decision to contract one agency to deliver all of its conferencing, meeting, travel and accommodation requirements for 3 years following a thorough analysis of its entire supply chain. Key to the award of this contract was the ability to deliver to exacting quality and performance targets. WH Smith has 640 high street and travel stores at airports, train stations and motorway service area locations. Anita Lowe, Chief Executive of Real Affinity Events commented: "This significant contract award builds on Events' existing strong commercial relationship with WH Smith. It proves once again the faith our clients have in us and demonstrates what can be achieved when you deliver consistently on both performance targets and quality. "It also highlights Real Affinity's ability to deliver flexible yet tailored solutions to major blue-chip customers and illustrates the stronger service offering that the Group is now able to provide." 31 October 2007 For further details, please contact Real Affinity plc Tel: 0113 290 8730 Brent Fitzpatrick, Non-executive Director HB Corporate Tel: 0207 510 8600 Edward Hutton / Rachel Kane Bankside Consultants Tel: 0207 367 8888 Michael Padley / Susan Scott Note to editors: Founded in 1989, The Real Affinity Group employs 180 staff at its headquarters in Leeds, London, Oxford and Swindon offices. Real Affinity Events division is the events, venue sourcing and conference and exhibition delivery arm of Real Affinity Plc, which offers a fully integrated marketing solution, also specialising in direct mail, advertising, digital marketing and PR through its creative service division, Real Affinity Agency. It has an impressive client base, with a broad range of high profile private and public sector clients, including BP/Castrol, Daimler Chrysler, BUPA, BT, Diageo Plc, Honda, Royal Mail, Zurich and the Department of Health. For more editorial information please contact Ashley Metcalfe at Real Affinity: email: or tel: +44 (0) 113 2908761 Fax: +44 (0) 113 2908731