European Retailers Choosing Omniture to Increase Online Revenue

Omniture Attracts 25 New Leading European Retailers During the Past Year LONDON -- (MARKET WIRE) -- 10/31/07 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, is fast establishing itself as the Web analytics provider of choice for online retailers in Europe. Omniture's presence in the retail sector has grown at a strong pace, with the company signing up 25 retailers in the past 12 months. Major retail businesses choosing Omniture for their online business this year include: Arcadia, BAUR Versand GmbH, Blacks Leisure, Carphone Warehouse Damart, Burberry, FNAC, Look Fantastic, Sony, The Cotswold Company and Virgin Vie. Recent news from Forrester shows that the online retail market in Europe is projected to grow by 58 percent year on year in 2007. Web analytics plays a pivotal role in the online retail world, allowing retailers to track and measure customer behaviour, and also to measure the impact of their external marketing initiatives such as affiliate and search marketing campaigns. For retailers, a crucial component of any Web analytics service is real-time reporting, as companies must be able to spot emerging trends and customers buying patterns as they happen. By delivering exactly what customers want, retailers can yield a higher return on investment from their Web sites and maximise revenue. "Forward-thinking retailers are taking advantage of our experience in this sector and are making the most of their online channels," said Neil Weston, vice president and general manager, Omniture EMEA. "One of the reasons why SiteCatalyst is so popular in this market is because its real-time reports allow retailers to be as responsive as possible to consumer buying patterns, which can change by the hour. By being in tune with how their customers are interacting with their Web sites, they can adjust the content, layout and presentation accordingly and maximise revenue." About Omniture Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University(TM). Omniture's more than 2,700 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Sony, Waitrose and Note on Forward-Looking Statements Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations. Omniture Press Contacts Kate Hartley Malini Majithia Carrot Communications 020 7386 4860