Drinks Americas Expands Trump Super Premium Vodka to Russia
50,000 Case Annual Minimum Contract With Major Distributor, 10,000
Case Initial Trump Vodka Order for $1.5 Million for Shipment in Early
2008
WILTON, CT--(Marketwire - November 05, 2007) - Drinks Americas
Holdings, Ltd. (OTCBB: DKAM), a leading developer and marketer of
premium beverages that partners with renowned icons, announced today
that it has entered into a contract to expand Trump Super Premium
Vodka to Russia. The contract with Recolte, a Russian distributor,
includes an annual minimum order from Recolte for 50,000 cases,
valued at approximately $7.5 million. An initial 10,000 case order in
excess of $1.5 million is expected to begin shipping in January of
2008.
As part of the agreement, Drinks Americas entered into a partnership
with ILD B.V., a subsidiary of Wanders Distillery of Holland, and
Recolte, a Russian venture led by Alexander Timofeev, former director
general of Russia's largest distillery Kristall and the founder of
the company Trade Asset Management. Recolte will be Drinks Americas'
exclusive distributor in Russia. In 2005, the vodka market in Russia
was $10.2 billion and is expected to double in size by 2009.
Donald Trump stated, "Expanding Trump Super Premium Vodka in Russia
represents a tremendous achievement and is very exciting. Trump Vodka
is made with the highest quality ingredients, and continues to
demonstrate its overwhelming success. Being available in Russia, one
of the world's largest markets for high quality spirits, is a great
opportunity. Consumers worldwide will clearly recognize Trump Super
Premium Vodka as a luxury product synonymous with the very best of
class."
In late 2006, Drinks Americas launched Trump Super Premium Vodka,
which has been one of the most successful spirits launches on record.
The product is currently available in 47 states in the US and sold in
duty free shops in the Caribbean and Canada.
Alexander Timofeev, Chairman and CEO of Recolte, stated, "We are
extremely glad to have partnered with Drinks Americas and Trump Super
Premium Vodka and we are looking forward to our long-term
relationship. Mr. Trump is well known in Russia for his business
acumen and high standards of luxury and quality. We trust that all
the plans we have set together will come true as the Russian premium
and super premium drinks market is developing rapidly."
Patrick Kenny, President and CEO Drinks Americas, stated, "Drinks
Americas is extremely excited about bringing Trump Super Premium
Vodka to Russia. The Russian consumer is aware of Donald Trump's
accomplishments and his reputation for excellence. They respect his
entrepreneurial accomplishments and they appreciate great vodka. We
believe and more importantly our Russian business partners believe
that Trump Super Premium Vodka will be appreciated for its taste and
succeed in the premium market segment. We are also very pleased to be
associated with Mr. Timofeev and have the benefit of his
understanding of distribution in the Russian market." Mr. Kenny also
added, "The sales revenue implications to Drinks are significant."
Trump Super Premium Vodka will launch in Russia at the Millionaire's
Fair of Moscow on November 22, 2007, surrounded by the world's most
exclusive luxury items. A supply of Trump Super Premium Vodka 24K
labeled with real 24 karat gold will be on display for the event.
Over 45,000 luxury market consumers are expected to attend the annual
event featuring only products from the luxury segment. Russian luxury
consumers will see the magnificent 24K Trump gold bottle and taste
the vodka the Spirits Journal recently gave a four stars and highly
recommended rating.
About Drinks Americas
Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading
expert in beverage sales and marketing. Mr. Kenny developed his
industry expertise in a variety of management positions at the
world's leading beverage companies, including Joseph E. Seagram and
Sons and The Coca-Cola Company. He has also acted as advisor to
several Fortune 500 beverage and marketing companies, and has
participated in several beverage industry transactions.
Drinks Americas develops, owns, markets, and nationally distributes
alcoholic and non-alcoholic premium beverages associated with
renowned icon celebrities. Drinks Americas' portfolio of premium
alcoholic beverages includes Donald Trump's Trump Super Premium Vodka
and Willie Nelson's Old Whiskey River Bourbon. The Company's
non-alcoholic brands include the distribution of Paul Newman's
Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored
Waters.
Other products owned and distributed by Drinks Americas include
award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete
Rum Guarana from Panama, and Damiana, Old Whiskey River, Aguila
Tequila and Cohete Rum are Gold and Silver Medal award winners
respectively from the International Beverage Tasting Institute and
the San Francisco International Wine and Spirits Competition. For
further information, please visit our website at
www.drinksamericas.com.
About Recolte
Company Recolte belongs to the holding company Trade Asset Management
Company headed by Alexander Timofeev. The mission of the company is
the distribution of exclusive and high quality products. The company
has a broad distribution network in Russia and the CIS countries.
Safe Harbor
Except for the historical information contained herein, the matters
set forth in this press release, including the description of the
company and its product offerings, are forward-looking statements
within the meaning of the "safe harbor" provision of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical
volatility and low trading volume of our stock, the risk and
uncertainties inherent in the early stages of growth companies, the
company's need to raise substantial additional capital to proceed
with its business, risks associated with competitors, and other risks
detailed from time to time in the company's most recent filings with
the Securities and Exchange Commission. These forward-looking
statements speak only as of the date hereof. The company disclaims
any intent or obligation to update these forward-looking statements.
http://media.marketwire.com/attachments/200711/MOD-379617_TrumpVodka_BottleShotGOLD.pdf.jpg
Investor Relations Contacts:
Stanley Altschuler / Ryan Daniels
Strategic Growth International
150 East 52nd Street, 22nd Fl.
New York, NY 10022
(212) 838-1444
saltschuler@sgi-ir.com
Recolte Public Relations Agency
Dutch Design House
Julia Brailovskaia
Marksistskaya 34/4
Moscow, Russia
+79168847690
Julia@ps-brand.com
Drinks Americas Contact
Charles Davidson
Drinks Americas, Inc.
372 Danbury Road
Wilton, CT 06897
(203) 762-7000
cdavidson@drinksamericas.com