The NewsMarket Boosts Client Access to China With Launch of
Mandarin-Language Version of Its Online Platform for Broadcast
Quality Video
New Mandarin Site Provides Most Direct Link Yet for Marketers
Reaching Out to Chinese Media With Video Content That Speaks to Their
Audiences; Alibaba.com, Largest Initial Public Offering to Date in
China, Officially Launches Its Site With The NewsMarket's New
Mandarin Service
NEW YORK, NY and LONDON--(Marketwire - November 07, 2007) - The
NewsMarket has launched a Mandarin-language version of its
award-winning video distribution platform, enabling global marketers
to provide broadcast-quality video content to the media in local
language for the first time. The launch coincides with the initial
public offering of Chinese e-commerce provider Alibaba.com, the
largest Internet public offering to date in China. Video illustrating
Alibaba's business is made available free of charge to the media at
www.thenewsmarket.com/mandarin.
Modeled on the successful global edition of The NewsMarket
(www.thenewsmarket.com), the Mandarin site will provide journalists
within China, as well as Chinese-language media worldwide, with a
wealth of broadcast quality video for use by media outlets and web
sites. This new service from The NewsMarket will allow marketers to
more effectively deliver their video content throughout the world's
second largest economy.
The Mandarin site will make video content available to newsrooms
across China from international companies and local Chinese firms
bringing products to the Chinese market, as well as from leading
non-profits, institutions and government agencies seeking more direct
access to Chinese media.
Among those taking first advantage of the new Mandarin site are
Rolls-Royce plc, Volvo Ocean Race and VISA, one of the principal
sponsors of the Beijing 2008 Summer Olympics. The NewsMarket expects
other major clients will shortly follow suit, given the enormous
interest among marketers to improve their communications with
audiences across China. The Mandarin site offers organizations the
ability to crack the language and communications barrier to this
vibrant and growing economy.
"We are thrilled that the Volvo Ocean Race 2008-09 will, for the
first time ever, include a stopover in China," said Reg Gratton,
Communications Director, Volvo Ocean Race. "Our partnership with The
NewsMarket means that we will be able to build better relationships
with the media in China and doing so in both English and Mandarin is
simply invaluable for us."
"With the launch of our Mandarin site, we are better positioned to
serve clients interested in reaching China as the world prepares for
the 2008 Olympics in Beijing," commented Shoba Purushothaman, the
company's Co-Founder and CEO.
Even though China's major urban centers, such as Shanghai, Hong Kong,
and Macau, have large English-speaking populations and access to
content produced for Western audiences, most of the country's print
and broadcast media still provide content only in Mandarin. The
NewsMarket's Mandarin site provides companies and other video content
providers with the ability to reach an enormous segment of China's
1.3 billion population in their own language.
"There are more than 2,000 television channels and nearly three
million websites in China, and 90% of the mainstream media
organizations also have an online presence," Ms. Purushothaman noted.
"Any global brand already in China or considering expansion really
needs to have a video strategy to make an impact, since so much of
the country relies on that medium to get its news and information.
Our Mandarin-platform provides the first major step in integrating
video for any marketer looking for increased awareness with Chinese
consumers and influencers."
The introduction of its Mandarin site follows The NewsMarket's
successful launch of its first country-specific video portal for
India. The Indian site, which debuted earlier this fall as part of
the successful India@60 celebrations held in New York, includes
content related to business and finance, travel and tourism,
investment opportunities and consumer interest across India. The
site's introduction was part of the largest-ever international
branding campaign undertaken by the government of India.
The Mandarin site is the third new product innovation in recent weeks
from The NewsMarket. In October, the company launched BrandTV, a
custom-branded online video player offering full embed, link-to and
email syndication capabilities that allows global corporations and
marketers to share video virally. In August, the company launched
VideoCafé, a video portal for bloggers seeking content from some of
the world's largest corporations, such as Nintendo, GM, and Yahoo! --
www.thenewsmarket.com/vc/.
About The NewsMarket
The NewsMarket is the leading online platform for corporations,
government entities and non-profit organizations to deliver original
video content to the media, consumers and other key audiences
globally. The company empowers content providers through a single
platform for all their video needs. Our site www.thenewsmarket.com
connects content providers with more than 13,000 media outlets and
news organizations, as well as the blogosphere, in nearly 200
countries. In addition, BrandTV, our corporate branding platform,
allows clients to use Web video to communicate directly with
consumers, employees, investors, partners and other constituents. And
MarketPlace, our global video exchange, is the first online platform
for buyers and sellers of licensed non-commercial video content.
The NewsMarket is headquartered in New York, with additional offices
in Beijing, Delhi, London, San Francisco, Munich, Singapore, Hong
Kong and Mumbai. The NewsMarket:where video means business.
From:
Allan Ripp
1 212-262-7477
arippnyc@aol.com
Nathan Burgess
212-262-7481
nburg@esq.cc
Romina Rosado
+44-207-612-3988
romina.rosado@thenewsmarket.com
