Mr. Gene: Launch of the Worldwide First B2B eCommerce Platform for
Genetic Engineering
* Worldwide, Mr. Gene breaks ground as the first platform to
process orders for custom-designed genes online!
* The B2B concept targets scientists, universities and public
research institutes
* The very low prices will expand the market for custom-designed
genes
* The eCommerce strategy and the global purchase of manufacturing
capacities ensure competitive pricing
* Biosafety ranks high with Mr. Gene
* Mr. Gene starts operations on November 20, 2007
Regensburg, November 20, 2007 - Finally! Synthetic genes are now also
available online. On November 20, Mr. Gene will break ground as the
first eCommerce platform (http://www.mrgene.com) for custom-designed
genes worldwide. Primarily, the B2B concept targets scientists
working in universities and public research institutes. The R&D
projects of these target groups feature at their very center genes
and gene sequences from all kinds of organisms. Increasingly, the
specific scientific projects call for 'custom-designed' genes. The
better the price for a specific gene and the easier the access to it,
the better it fares in the market.
The Mr. Gene concept is simple: Mr. Gene accepts orders via the
Internet. The customer designs the genes in a "do-it-yourself"
procedure, or computer-assisted by expert software as needed. The
customer is invoiced or pays by credit card. The eCommerce strategy
and the global procurement of production capacities from different
manufacturers enable us to offer the end customer very competitive
prices.
The market for synthetic genes has advanced rapidly thanks to the
introduction of industrial manufacturing techniques and the steadily
expanding production capacities. Mr. Gene and its eCommerce platform
serve the currently fast growing market segment for standard
applications involving synthetic genes. The Mr. Gene sales prices at
the lower end of the market range will also significantly contribute
to a further opening of the high-volume gene synthesis market. Even
academic scientists are no longer left to do the tedious laboratory
work of fitting genes to their projects. Mr. Gene recommends: "Don't
waste your time with unnecessary cloning! Simply get the desired DNA
sequence from Mr. Gene at a very good price."
Of course, safety is at highest priority for the online order
services as well. Each and every order is scrutinized twice for
biosafety to prevent potentially hazardous gene sequences from
falling into the wrong hands. Only above-board orders are going to be
accepted.
For further inquiries, please contact:
Mr. Gene GmbH
Im Gewerbepark B32
D-93059 Regensburg
Phone: +49-(0)941-5695322
mrgene@mrgene.com
www.mrgene.com
Background information:
About Mr. Gene GmbH
Mr. Gene is an e-commerce platform for ordering synthetic DNA. The
website provides the ultimate suite for analysis and optimization of
DNA sequences. Users can engineer their sequences to meet their
specific requirements. The easy-to-use online tools guide the user
from project setup to order processing. All processes are automated
and by acquiring excess capacities from OEM gene manufactures around
the world, Mr. Gene can offer the best prices on the market. Our
vision is to provide every industrial and academic facility access to
these valuable tools, thereby promoting the progression of Life
Science research.
