Swiss Exhibition takes out a holding in the Basel and Miami Design Shows

MCH Swiss Exhibition (Basel) Ltd. is taking out a 50% holding in Design Miami Basel Ltd., which was set up in April 2007 to run Design Miami Basel. At the same time, it is taking out a 10 percent holding in Design Miami II, LLC - the company that organises Design Miami. The two internationally leading Design shows were created by their American event company in 2005 in Miami and 2006 in Basel. Since then, they have been held in parallel with Art Basel Miami Beach and Art Basel, both of which are organised by Swiss Exhibition. The main reasons for Swiss Exhibition taking out a holding in the two Design shows are the high growth potential of the market and the synergies that exist between contemporary art and design. Major overlaps are to be found in the key target groups - gallery owners, collectors, media and sponsors. Swiss Exhibition can thus channel its experience as the organiser of the world's leading art shows into the new partnership, which will also benefit from Swiss Exhibition's range of services in the fields of stand construction and event technology. In future, Swiss Exhibition will be involved both strategically and operatively in the organisation of Design Miami Basel. The Board of Directors will be comprised of René Kamm, CEO of Swiss Exhibition, and Craig Robins, founder and, up until now, general owner of the Design shows. The management will be made up of two representatives of each of the partners. "Taking out a holding in the Design shows constitutes a highly attractive addition to our international exhibition portfolio", explains René Kamm. "At the same time, we can have a say in the positioning of the Design shows and in drawing the line between design and art for purposes of the show. This will also further consolidate our Art Basel and Art Basel Miami Beach." Media contact MCH Swiss Exhibition (Holding) Ltd. Corporate Communications Christian Jecker Telephone: +41 58 206 22 52 christian.jecker@messe.ch CH-4005 Basel www.messe.ch The press release can be downloaded from the following link: --- End of Message --- MCH Messe Schweiz (Holding) AG Basel WKN: 553176; ISIN: CH0010358494; Index: SPI, SPIEX, SSCI; Listed: SWX Local Caps in SWX Swiss Exchange;