PRESS RELEASE
Stockholm/Amsterdam, 1 October 2008
LBi Syrup, New York, has recently launched a major campaign for DOW
XLA(TM) that spans print, film, web, identity and experiential
marketing. The corporate website along with the Redesign the Rules
brand campaign site were launched earlier this fall and have received
positive coverage in the fashion press.
The campaign print advertisements are running in WWD (Womens Wear
Daily), DNR, and other trade publications in the US. A short movie,
now running on the campaign website, will be rolled out across Europe
and Asia over the next month and LBi Syrup are also designing
experiences for DOW XLA's trade shows and live events.
XLA(TM) is a premium brand of stretch fiber that allows fashion
designers to create without limitations while maintaining the
reliability of the base fabric. The new fiber is enabling retailers
to offer high performance clothing for everyday life. Already brands
like Hugo Boss, Citizens of Humanity, Brooks Brothers, and Kenneth
Cole are imagining innovative new lines with the fiber. The idea
behind the campaign was to show how XLA(TM) lets designers break many
of the rules and conventions of fashion.
Robert Holzer, LBi Syrup NY, CEO comments: "The campaign is a great
example of LBi's ability to execute across media and provide true AOR
Integrated brand and advertising full service - online and offline -
to our clients."
The Redesign the Rules campaign site and the brand site can be viewed
at:
www.redesigntherules.com
www.dowxla.com.
For further information please contact:
Robert Holzer, CEO, LBi Syrup
+1 212 680 1477, robert@syrupnyc.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com
About LBi:
LBi is a global marketing and technology agency. The Company employs
approximately 1,600 professionals located primarily in the major
European, American and Asian business centers, such as Amsterdam,
Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and
Stockholm. LBi blends the full range of service disciplines to create
innovative multichannel solutions for national and international
corporate clients. By combining business and media strategy
development with creative design, industry expertise and the latest
digital communications technology, LBi offers a unique and uniquely
valuable proposition. LBi is listed on Nasdaq OMX Nordic in Stockholm
and Euronext in Amsterdam as (symbol: LBI).
www.lbi.com
