Trading Update

Press Release 24 July 2009 Atlantic Global Plc ("Atlantic Global" or "the Group") Trading Update Atlantic Global Plc (AIM: ATL), the specialist provider of integrated business and resource management software applications, today announces a trading update prior to the announcement of its interim results for the six months ended 30 June 2009, which are due to be published on 22 September 2009. Trading Results As expected, turnover for the six months to 30 June 2009 was lower than the same period last year. The Group has incurred a loss before tax of approximately £150,000 during this period. This arose due to adverse economic conditions affecting customers' procurement budgets and also due to a slower than expected take-up of the OnDemand product. However, the Group did experience increased activity in the last quarter. In addition, the Group secured a number of blue-chip OnDemand customers during the six months to 30 June 2009 including Man Group Plc and GlaxoSmithKline Plc. Improvements to this product have been launched during July 2009 to address some initial customer feedback. Furthermore, Atlantic Global has secured first phase payments on contracts with two significant global customers and the Group expects further material revenue in the second half. Outlook The pipeline of new business opportunities remains satisfactory and progress has been made on contracts arising from partnership opportunities. The Directors believe that the Group will produce an improved performance in the second half of 2009 but there can be no certainty that the short falls experienced in this period will be made up in the six months to 31 December 2009. Cash Balances As at 30 June 2009, the Group had net cash balances of over £2.265m compared with £2.159m at 31 December 2008, showing an increase of over £100,000. - Ends - For further information please contact: Atlantic Global Plc Eugene Blaine, Managing Director Tel: +44 (0) 1274 863 300 Rupert Hutton, Finance Director Daniel Stewart & Company plc Graham Webster / Charlotte Stranner Tel: +44 (0) 207 776 6550 Media enquiries: Abchurch Sarah Hollins / Mark Dixon Tel: +44 (0) 207 398 7729 Notes to Editors and Product Update: Atlantic Global develops and implements business management solutions designed to manage businesses people, project and customer relationship management processes. The solution includes four intuitive, easy to use modules: time and expense management, project management, project portfolio management and customer relationship management. A key aspect of the Atlantic Global solution is cost control through better strategic planning, accurate cost capture and improved resource utilisation. Atlantic Global is widely recognised by software industry analysts as being in the top 25 vendors within the emerging Project Portfolio Management (PPM) market. More specifically, it is one of only two European organisations included in Gartner's 'Magic Quadrant' for PPM. Atlantic Global's software has been designed to be scalable to all organisations no matter what size or complexity. The Group's customer base ranges from SMEs to global 1,000 organisations and includes: Aircom International; Bank of Tokyo; GlaxoSmithKline; Norwich Union; Aviva; Provident Financial; Kingston Communications; The National Assembly of Wales; Tiscali, Capita National Strategies and Virgin Mobile. Atlantic Global successfully launched an OnDemand (Software As A Service) product in October 2008. The further development and sale of this product remains a key strategy for 2009 and beyond. The Group has received positive feedback from its customers who have adopted OnDemand on the reliability and scalability of the product. New products include the following features with an objective of making customers self sufficient: Multi-Tenancy: All OnDemand customers will use the same web site reducing the overhead associated with adding and upgrading existing customers. Automated Data Load: A simple yet powerful function that allows customers to load their own data into the system without any need to contact Atlantic Global. Integrated Training: Every major screen in the system will have a link to the Atlantic Global web site where customers will have access to training videos and tutorials to support their use of the product. Further Improvements to the User Interface: The Group has implemented further changes to the user interface to make the system even more intuitive. House Keeping: The Group is introducing analytics which will continually assess the number of people accessing the system. This will be used to quickly identify and remove customer trials where there is insufficient activity. Systems Administration: The Group has developed a tool to automate the creation and removal of customer implementations. This will increase the turnaround speed of getting customers up and running and also reduce the administration cost. Pre-Configured Database: New customers will receive a pre-configured database containing "best practice" configurations to support different approaches from Project and Resource management to wider business disciplines including Customer Relationship Management, Helpdesk Management and Sales Management. These changes will improve the speed and ease of product adoption whilst significantly reducing the administration overhead, support overheads and cost of sales. Furthermore, it will now be feasible to offer very attractive promotions to new customers at a relatively low cost to Atlantic Global. Traditional Implementations New Product Initiatives: The next phase of development will introduce three key benefits to the product. The first major feature will be to give customers access to the system using their mobile telephone. The second feature will be the introduction of an Advanced Contract Management and Billing Module to help organisations to make their contract management and billing processes more efficient. Thirdly, the Group will be introducing a new Organisational Profiling module to help larger organisations to gain better visibility of resource utilisation across the business. It will also help to improve the financial forecasting process throughout the business. All of these modules are scheduled are launch in the autumn of 2009 and are geared at helping organisations to become more efficient and to prosper in challenging economic times. Founded in 1993, Atlantic Global is headquartered in West Yorkshire, England. It listed on the Alternative Investment Market (AIM) of The London Stock Exchange in June 2001. ---END OF MESSAGE--- This announcement was originally distributed by Hugin. The issuer is solely responsible for the content of this announcement.