EPT Disclosure

                                                                         FORM 38.5 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS (Rule 38.5 of the City Code on Takeovers and Mergers) 1.KEY INFORMATION +------------------------------------------------------+-----------------------+ |Name of exempt principal trader |ALTIUM CAPITAL LIMITED | +------------------------------------------------------+-----------------------+ |Company dealt in |SHED MEDIA PLC | +------------------------------------------------------+-----------------------+ |Class of relevant security to which the dealings being|ORDINARY SHARES OF 0.1P| |disclosed relate (Note 1) | | +------------------------------------------------------+-----------------------+ |Date of dealing |4 JANUARY 2010 | +------------------------------------------------------+-----------------------+ 2.DEALINGS (Note 2) (a)Purchases and sales +--------------------------+-------------------------+-------------------------+ |Total number of securities|Highest price paid(Note |Lowest price paid(Note 3)| |purchased |3) | | |  | | | +--------------------------+-------------------------+-------------------------+ |30,000 |£0.86 |£0.86 | +--------------------------+-------------------------+-------------------------+ +------------------------+--------------------------+--------------------------+ |Total number of |Highest price |Lowest price paid | |securities sold |received(Note 3) |received(Note 3) | |  | | | +------------------------+--------------------------+--------------------------+ |NIL |- |- | +------------------------+--------------------------+--------------------------+ (b)Derivatives transactions (other than options) +-------------+------------------+-------------------------+-------------------+ |Product name,|Long/short(Note 4)|Number of securities(Note|Price per unit(Note| |e.g. CFD | |5) |3) | +-------------+------------------+-------------------------+-------------------+ |  |  |  |  | |  | | | | +-------------+------------------+-------------------------+-------------------+ (c)Options transactions in respect of existing securities (i)Writing, selling, purchasing or varying +--------+-------------+-------------+--------+----------+------+--------------+ |Product |Writing, |Number of |Exercise|Type, e.g.|Expiry|Option money | |name, |selling, |securities to|price |American, |date |paid/received | |e.g. | purchasing, |which the | |European | |per unit(Note | |call |varying etc. |option | |etc. | |3) | |option | |relates(Note | | | | | |  | |5) | | | | | +--------+-------------+-------------+--------+----------+------+--------------+ |  |  |  |  |  |  |  | +--------+-------------+-------------+--------+----------+------+--------------+ (ii)Exercising +---------------------------+--------------------+-----------------------------+ |Product name, e.g. call|Number of securities|Exercise price per unit(Note| |option | |3) | | | |  | +---------------------------+--------------------+-----------------------------+ |  |  |  | | | |  | +---------------------------+--------------------+-----------------------------+ 3.OTHER INFORMATION Agreements, arrangements or understandings relating to options or derivatives +------------------------------------------------------------------------------+ |Full details of any agreement, arrangement or understanding between the person| |disclosing and any other person relating to the voting rights of any relevant | |securities under any option referred to on this form or relating to the voting| |rights or future acquisition or disposal of any relevant securities to which | |any derivative referred to on this form is referenced.  If none, this should | |be stated.   | +------------------------------------------------------------------------------+ |  | |  | |  | +------------------------------------------------------------------------------+ +----------------------------------------------+-------------------+ | Date of disclosure | 4 JANUARY 2010 | +----------------------------------------------+-------------------+ | Contact name | STEVE DAVEY | +----------------------------------------------+-------------------+ | Telephone number | 020 7484 4046 | +----------------------------------------------+-------------------+ | Name of offeree/offeror with which connected | SHED MEDIA  PLC | +----------------------------------------------+-------------------+ | | CONNECTED ADVISER | +----------------------------------------------+-------------------+ Notes The Notes on Form 38.5 can be viewed on the Takeover Panel?s website atwww.thetakeoverpanel.org.uk [HUG#1370122]