Sony Ericsson focuses on Co-creation at Mobile World Congress
And announces a new collaborative platform, Creations(TM)
Barcelona - February 14th, 2010 - Sony Ericsson today announces its vision for
the future of mobile entertainment - 'Co-creation' - using the launch of new
online platform Creations(TM).
What is Co-creation?
Co-creation focuses on facilitating the evolving needs of consumers, content
publishers and developers, creating a community and a movement where they come
together to personalise, share and continuously evolve and co-create mobile
content.
Delivering on the vision that everyone can create
Creations(TM) delivers upon Sony Ericsson's Co-creation strategy by enabling
mobile phone users to create and publish their own content such as video, audio
and imaging to be shared, explored and remixed using content-creating mobile
applications and tools. Content will no longer be static as Creations(TM) allows
content creators to produce content on the move from their mobile phone.
It is an open platform accessible using a range of mobile handsets, as well as
on the desktop. Sony Ericsson is engaging with application developers to
deliver content tools and applications.
Developers are also invited to join the Creations(TM) network and play a vital
role in enabling co-creation and co-innovation on the mobile web, as the service
prepares to support applications in the coming months.
Delegates are invited to experience co-creation in action with Sony Ericsson on
Creation Day (Wednesday 17th February 2010) within App Planet (in Hall 7). See
the power of co-creation as artist and music producer Tom Middleton facilitates
a live demonstration of Creations(TM) using content contributed by delegates.
For more information visit:
http://www.sonyericsson.com/creations
http://www.sonyericsson.com/3gsm/
http://developer.sonyericsson.com/
Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in
October 2001.
Our strategy is to become the industry leader in mobile Communication
Entertainment and offer exciting consumer experiences through innovative and
feature rich phones, accessories, content and applications, through
collaboration with key partners and developer communities. Sony Ericsson
Developer and Partner Engagement Program and Developer World represent a global
support program and web portal dedicated to helping professional wireless
developers and content partners achieve business success by providing
'easy-to-find' documentation, tools, technical advice and go-to-market support.
Visit the website at www.SonyEricsson.com/developer
and www.sonyericsson.com/press
.
FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Content & Service Communications
Ullrika Svenburg: +46 761 44 24 27
E-mail: ullrika.svenburg@SonyEricsson.com
[HUG#1384195]
Press release: http://hugin.info/133603/R/1384195/342940.pdf
