Etisalat completes first phase of IT transformation
* Etisalat completes first phase of a major business transformation project
with Ericsson in the United Arab Emirates
* Project aimed at simplifying business processes and deploying converged
Business Support Systems architecture to enhance customer care, convergent
billing, charging, and order management
Etisalat announced the completion of a major business transformation project
implemented by Ericsson (NASDAQ: ERIC). During the first phase of the project,
Etisalat and Ericsson reengineered the telecom operator's business processes.
Etisalat's new Business Support Systems (BSS) environment now boasts advantages
such as faster response to time-to-market pressures, increased customer-
centricity and improved operational efficiency.
Etisalat has so far migrated its postpaid mobile consumer subscribers to the new
BSCS iX convergent, end-to-end billing and customer care system and integrated
other third-party software components. The next phases of the program will
address Etisalat's enterprise customers, as well as fixed telephony, internet
and television sections for both retail consumers and enterprises. In addition,
Ericsson will streamline Etisalat's automated order management capability and
deliver a new sales force automation capability and point-of-sale payment
Sabri Ali Yahya, Etisalat Chief Information Officer, says: "The increasing
competition and rapid technology evolution have put enormous pressure on our
Business Support Systems landscape. Hence we decided to transform our BSS
systems to increase our speed and agility in addressing the competition and
growing market share as well as improving the customer experience and capturing
new revenue streams. We have selected Ericsson for this strategic transformation
program due to its combination of capabilities in consulting and systems
integration, and software solutions, which are key success factors in such a
complex transformation project."
Sabri Ali Yahya continues: "The first milestone of this transformation program
has been completed with the successful implementation of Ericsson BSCS iX
convergent billing and customer care, bill presentment and enterprise service
bus and smooth migration of mobile consumer customers to this new BSS
environment. We are now looking forward to the remaining phases of this
strategic transformation program which will pave the way for driving product
innovation, improving customer experience and enhancing our operational
The transformation involves process re-engineering and delivery of Ericsson BSCS
iX convergent billing and customer care system and Ericsson order management as
well as delivery and integration of third party products: point of sale,
enterprise service bus, bill presentment and sales force automation.
Paolo Colella, Head of Consulting and Systems Integration at Ericsson, says:
"This is the first phase of a comprehensive, long-term business transformation
project that has been ongoing for four years. We have worked with Etisalat for
many years in other areas, but this is a real milestone because it is the
biggest business transformation project that we have ever been involved in. The
benefits will include increased agility on the part of Etisalat and increased
service levels for consumers."
NOTES TO EDITORS
About Ericsson Consulting and Systems Integration
Worldwide, Ericsson delivers more than 1,500 consulting and systems integration
projects every year in multi-vendor and multi-technology environments to
operators, governments, utilities and transport organizations. These range from
end-to-end transformation projects to single-solution assignments.
Ericsson Consulting and Systems Integration and its 15,000 professionals is part
of Ericsson Global Services with 64,000 in-house service professionals working
in 180 countries, including 45,000 working close to the customer and 15,000 in
our Global Service Centers in China, Romania, Mexico and India.
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Ericsson is a world-leading provider of communications technology and services.
We are enabling the Networked Society with efficient real-time solutions that
allow us all to study, work and live our lives more freely, in sustainable
societies around the world.
Our offering comprises services, software and infrastructure within Information
and Communications Technology for telecom operators and other industries. Today
40 percent of the world's mobile traffic goes through Ericsson networks and we
support customers' networks servicing more than 2.5 billion subscriptions.
We are more than 110,000 people working with customers in more than 180
countries. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2012 the company's net sales were SEK 227.8 billion (USD 33.8 billion). Ericsson
is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
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Etisalat completes first phase of IT transformation:
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