Amsterdam, 27 January 2014 - Heineken N.V. (OTCQX: HEINY; NYSE Euronext
Amsterdam: HEIA NA/HEIN.AS) has chosen to facilitate the trading of its American
Depositary Receipts (ADRs) on OTCQX®.
Heineken N.V. begins trading from today on OTCQX International Premier, a
segment of the OTCQX marketplace reserved for non-U.S. companies that are listed
on a qualified international exchange and provide their home country disclosure
to U.S. investors. U.S. investors can find current financial disclosures and
Real-Time Level 2 quotes for the company on www.otcmarkets.com.
Deutsche Bank serves as Heineken N.V.'s Principal American Liaison ("PAL") on
OTCQX, responsible for providing professional guidance on OTCQX requirements.
Heineken N.V. will trade in the U.S. on OTCQX under the symbol "HEINY" where
each ADR represents 0.5 ordinary share.
          Press enquiries
         John Clarke
         E-mail: pressoffice@heineken.com
         Tel: +31-20-5239-355
         Christine van Waveren
         E-mail: pressoffice@heineken.com
         Tel: +31-20-5239-355
          Investor and analyst enquiries
          George Toulantas
          E-mail: investors@heineken.com
          Tel: +31-20-5239-590
          Sonya Ghobrial
          E-mail: investors@heineken.com
          Tel: +31-20-5239-590
Editorial information:
HEINEKEN is a proud, independent global brewer committed to surprise and excite
consumers with its brands and products everywhere. The brand that bears the
founder's family name - Heineken® - is available in almost every country on the
globe and is the world's most valuable international premium beer brand. The
Company's aim is to be a leading brewer in each of the markets in which it
operates and to have the world's most valuable brand portfolio. HEINEKEN wants
to win in all markets with Heineken® and with a full brand portfolio in markets
of choice. The Company is present in over 70 countries and operates more than
165 breweries. HEINEKEN is Europe's largest brewer and the world's third largest
by volume. HEINEKEN is committed to the responsible marketing and consumption of
its more than 250 international premium, regional, local and specialty beers and
ciders. These include Heineken®, Amstel, Anchor, Biere Larue, Bintang, Birra
Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale,
Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. Our
leading joint venture brands include Cristal and Kingfisher. The number of
people employed is over 85,000. Heineken N.V. and Heineken Holding N.V. shares
are listed on the NYSE Euronext in Amsterdam. Prices for the ordinary shares may
be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter
Equities 2000 Service under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored
level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX:
HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).
Most recent information is available on HEINEKEN's website:
www.theHEINEKENcompany.com.
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Heineken N.V. Begins Trading on OTCQX:
http://hugin.info/130667/R/1757228/593671.pdf
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originality of the information contained therein.
Source: HEINEKEN NV via GlobeNewswire
[HUG#1757228]
